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Club reviews for Cream (322 Adelaide West ). Submit your own review.

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On July 4th, DJs Phink, Jimi Lamort, and Barbi started a new Thursday night gig at CREAM. There was a good turn out for the first night. By 12:30am, the small club was well-populated despite all the options for the night: VampireFreaks at Reverb, the start of Mistress Suspiria Fetish night at Savage, and the usual at Velvet.

Kind of scary venturing into mainstream clubland where CREAM is located - 322 Adelaide West, just east of Peter Street. I find it's usually a foreboding sign when there is a large bouncer outside a club. However, there was a friendly feeling inside. This new, two-story club is trendy & hip with a glowing violet bar. The upstairs wasn't officially open this night but when there are more people Phink will play darker trance upstairs, and Jimi will stick to the more accessible electronic music on the main floor. Upstairs is more of a lounge, and the focus downstairs is definitely the bar and the dance floor. The back of this old house is essentially lopped off - with transparent garage doors. There is patio out the back in an alcove between taller buildings.

Jimi Lamort played the all music he promised to on Wednesday when he guest-hosted Phink's CIUT radio show. The playlist included his favourites: Felix da Housecat, Anthony Rother, Miss Kitten, Depeche Mode, Fischerspooner, and Adult. I also heard a New Order cover and appreciated the mix of The Cure's Lets Go to Bed. Jimi Lamort treats djing as an art. He likes to create a story, or follow a theme with what he plays. Instead of waiting for one track to end then pressing play on the next, Jimi Lamort blends one song into another a la like dj's at raves (he uses records!). He harps about some clubs playing the same popular songs over and over, so you're not likely to find him throwing on music you've heard every weekend for the last 3 years.

The crowd was fairly young - I guess I'm part of the old school. This night attracted ravers, some Savage regulars, and a few who wandered in for a club hopping adventure. It was free to get in. I forgot to ask if there will be a cover in the future. I'd say it's definitely worth a visit, especially if you're getting bored with the same old thing.

Jimi Lamort is passionate about music, excited about the new events he has lined up, and determined to be more prominent in scene this year. Look out for a new night of heavier electroclash on the last Saturday of every month at downstairs at a club at Queen and Spadina.

- review by Jenn (July 6th 2002)



The opinions expressed in this review do not necessarily reflect those of Toronto-Goth.

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